| Film Mailer and Other Envelopes Contact TV Guide's Manufacturing department for specific instructions. Minor variations in size of inserts are permissible, provided prior approval is obtained from TV Guide's Manufacturing department. No single page may be less than 4-5/8" in total width. (Gatefold widths cannot be less than 3-1/2", unless approved by TV Guide's Manufacturing department.) All TV Guide digest editions are bound 2-up; Full Size editions are bound 1-up. Deliver digest inserts as folded 2-up signatures. Contact TV Guide's Manufacturing department for specific instructions. Basic 2-up depth trim of inserts in bound copies from top to bottom is 15-3/8".
Minimum 2-up depth acceptable size is 15-3/16". The maximum allowable size is 15-21/32". Samples of all insert units, regardless of style, must be submitted for approval to TV Guide's Manufacturing department prior to production. Postal Regulations All inserts appearing in both versions of TV Guide must conform to the U.S. Postal regulations currently in effect. If an advertiser and/or agency requests an insert that does not meet U.S. Postal regulations, TV Guide requires the advertiser or agency to submit written approval from the U.S. Postal Service prior to publication. When a minimum size business reply card (positioned horizontally) is requested, TV Guide cannot guarantee the 3-1/2" x 5" minimum size required by the U.S. Postal Service. Positioning When an insert is to appear in conjunction with a National Feature or Local Program Section page, the position must be requested on the insertion order and be approved by TV Guide's Advertising Production Sales Support in Radnor, PA. Print Orders for Inserts Furnished by TV Guide's Manufacturing department as follows: Final insert print order is issued approximately 22 days prior to issue date. Revised print orders will be supplied as indicated above. Advertisers or their printers should contact TV Guide's Manufacturing department for final print orders before proceeding with paper order, printing, binding and shipping. Print orders provided by TV Guide are the quantities to be delivered and include final edition binding waste. Print orders for inserts are subject to constant change. Although final print orders for editions are not set until 10 days before issue date, print orders for inserts supplied 22 days prior will be considered final. Everything possible will be done to make those figures as accurate as possible. Variations plus or minus 2% of full-run print orders are considered acceptable. When special codes or offers are assigned to specific editions, it is necessary to estimate print orders slightly higher in order to cover final distribution. In these cases, 2% plus or minus the final edition print order will be considered acceptable. |
