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TV Guide Inserts Advertising Requirements
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Layout and Paper Stock Approval
A sample of paper stock and a full-size photostat showing all elements, plus trim and folds, must be submitted to TV Guide's Manufacturing department in Radnor, PA for a final check of mechanical details. This is to be done 70 days in advance of issue date and prior to releasing the film to the printer. All inserts must have a printed backbone bar and contain the words "bind edge" in the grind-off area. Inserts printed for a single issue must have issue date in the grind-off area. Inserts printed for a range of issue dates must have the range of dates printed in the grind-off area as well.

Gluing
Inserts containing glue, remoistenable gum or any type of adhesive are restricted to a total glued area not larger than 2-1/2" x 4-1/2" on any page. Glue, gum surface or rub-off may be placed on pages 2 and 3 (the folded-in pages) of a 4-page insert or the folded-in pages of any gatefold insert. Glue, gum surface or rub-off areas should never touch each other on facing pages. Pages 1 and 4, or outside pages, are to contain no glue or rub-off material. TV Guide and/or any of the binders will not be responsible for inserts that arrive stuck together due to the glue. If time permits, agencies/advertisers will be apprised of condition of inserts and will make a decision as to the disposition of these "stuck" inserts.

Full-Page Tear-Outs
Consult TV Guide's Manufacturing department for specific instructions.

Insert Paper Stock Requirements
Stock samples must be submitted for approval to: Insert Production Department, Attn: Janet Jones, TV Guide Manufacturing, 100 Matsonford Road, Building #4 Radnor Corporate Center, Radnor, PA 19088. Insert stock requirements are based on text weight (25" x 38") basis.

2-Page Coated
80 lb. maximum and 60 lb. minimum text weight

2-Page Card
73 or 75 lb. high bulk.

4-Page Card
73 or 75 lb. high bulk.

4-Page Coated
(bound on fold) 80 lb. maximum and 50 lb. minimum
(60 lb. or higher may be bound on single edge)

6-Page Coated
(bound on fold) 60 lb. maximum and 45 lb. minimum
(60 lb. or higher may be bound on single edge)

6-Page Uncoated
(bound on fold) 60 lb. maximum and 45 lb. minimum
(60 lb. or higher may be bound on single edge)

6-Page High-Bulk
(bound on fold or single edge)
No more than one per issue; first come, first served

8-Page Coated
60 lb. maximum - preceding or following the Local Program Section with a required adjacent National Feature Section support page

8-Page Coated
50 lb. maximum - Local Program Section

8-Page Uncoated
50 lb. maximum

Delivery Dates
Delivery of TV Guide inserts to binderies must be made no earlier than the Monday, 12 days prior to issue date, and no later than the Tuesday, 11 days prior to issue date. Inserts that do not arrive at the destination on or before the Tuesday, 11 days prior to issue date, will not be guaranteed insertion. Shipments received earlier than the date shown will be refused. All shipments are to be prepared at the advertiser's expense. Do not bulk ship to TV Guide's Radnor, PA office.

Click here for specific insert closing date information.

Note: Sunday is not considered a delivery day.


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