National Feature Section printed by gravure or offset, and Local Program Section printed by offset.
Click here for an individual edition list for Local Program Section requirements. Alignment of type or design, or the precision of fold from page to page in all copies, is subject to mechanical tolerances and cannot be guaranteed.
National Feature Section
TV Guide requires both digest and full size formats for color advertisements.
Digital File Requirements for Color Advertising:
Digital files should, at a minimum, be prepared in accordance with the most current GAA- and SWOP-endorsed ANSI and ISO standards for publication printing.
- Density of Tone: Maximum 280%
Read-Me Files: All files must contain a "Read-Me" file describing the applications and versions used to compose and compress the ad page as delivered to TV Guide.
Media: Mac Formatted: 100MB Zip, 1GB Jaz, CD Rom.
Electronic file transmission is only available to advertisers that submit PDF files. Please contact TV Guide® Advertising Production Sales Support at (610) 293-8648 for more information.
Digital File Formats: PDF / Acrobat 3 or 4 (preferred and the only format accepted for electronic transmission), Quark Xpress 3 or higher, Adobe InDesign 1.5.
Desktop Element Formats:
-Fonts = Postscript only
-Graphics = EPS, Tiff.
Desktop Instructions: Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed at 100% size. Avoid rotation and cropping of image in layout program. Include all fonts, images/scans, logos/artwork. Do NOT nest EPS files within EPS files. Pantone colors must be in CMYK mode. All images/scans must be in CMYK.
TIFF/IT or TIFF/IT P-1 files are no longer an accepted file format.
Page Size: Ads must be at full bleed digest size (5.625" x 7.750") and full size (8.00" x 11.00").
Proof Requirements: Six (6) Kodak Approval proofs (color guides) are required for each digest and full size advertisement.
TV Guide cannot assume responsibility for the accurate reproduction of supplied materials that do not conform to GAA or SWOP specifications.
In no instance will TV Guide modify submitted files.
Questions regarding national feature section advertising should be directed to the TV Guide® Advertising Production Sales Support at (610) 293-8648 or Fax (610) 293-6216.
Technical questions regarding digital input should be directed to the TV Guide® Advertising Production Graphics Department at (610) 293-8433 or Fax (610) 293-6216.
Local Program Section (Black & White)
TV Guide prefers Digital Ad Files over Photographic Prints
Digital File Requirements for Black and White Advertising:
Digital input materials are preferred because they provide a more consistent and accurate printed reproduction than can be achieved with scanned material.
File Formats: PDF (strongly recommended and the only format accepted for electronic transmission). Desktop application formats accepted: QuarkXPress v3.3 and above, Adobe Illustrator v7.0 and up, Macromedia Freehand v8.0, Adobe InDesign. All elements (post script fonts only, EPS, TIFF, etc.) must be included and linked. Do not send any more files than are required to construct the page.
Media: The following media are acceptable: Zip (100Mb), Jaz (1Gb), CD-ROM (650 Mb), Floppy Disk (3.5").
Electronic file transmission is only available to advertisers that submit PDF files. Please contact TV Guide® Advertising Production Sales Support at (610) 293-8647 for more information.
Canvas Size: Digest single page ads must be centered on an 8.5"x11" canvas, Digest spread ads must be centered as a landscape on a 11"x14" canvas. Full Size ads must be centered on a 9"x12" canvas.
Proof Requirements: A laser output to be used for content only is required. The advertiser has the option to also submit a photographic print as a backup in case problems are encountered with the digital file.
TV Guide cannot assume responsibility for digital file viability. Advertisers will be notified when a digital file is unusable but production schedules may not allow sufficient time to resubmit a new digital file. If a digital file does not process correctly, the proof print will be scanned and substituted.
In no instance will TV Guide modify submitted files.
Technical questions regarding digital input should be directed to the TV Guide® Advertising Production Graphics Department at (610) 293-8433 or Fax (610) 293-6216.
Photographic prints:
Black & White reproduction copy must be in the form of photographic prints not mounted on board backing. Laser-generated proofs of 1200 dpi are acceptable for most line art instances. However, laser copy is not acceptable for any ad copy which involves halftones. If an advertiser insists on the submission of laser copy, the advertiser must accept full responsibility for the quality of the output in the printed product.
Mechanical Specifications
Click here for Unit sizes
1. For All Editions--Identical Creative
a. If advertisement is all line, furnish two repro proofs of complete advertisement.
b. If advertisement contains tone, furnish two composite photographic (velox) prints containing 85-line halftone screen, imaged at 2400 dpi or better.
2. For One or More Editions-Identical Creative
Furnish screened copy as outlined in item 1.b.
3. "Edition-Specific" Copy-Different Creative in Multiple Editions
Furnish screened copy as outlined in item 1.b. for each edition scheduled having different creative.
4. Pick-up (repeat) Advertising
All ad copy needs to be resubmitted by the advertiser for each issue scheduled on an issue-by-issue basis. Ad copy for multiple-issue buys, where the copy remains the same and advertiser instructions indicate to pick up copy in subsequent issues on the initial insertion, does not need to be resubmitted.
5. Advertiser-Requested Copy Alterations
Alterations or customization to ad copy, whether it is an initial insertion or pick-up, require a resubmission by the advertiser of a new digital file or "scanner ready" copy.
Questions regarding local program section advertising should be directed to the TV Guide® Advertising Production Sales Support at (610) 293-8647 or Fax (610) 293-6216. |
